Art Fire - the New Etsy?

Does anyone have any experience, feedback, comments on www.ArtFire.com? It looks like the only thing that sets it apart from Etsy is the listing fee. The last I knew, Etsy charged $0.20. Artfire apparently charges nothing on the basic (free) account, which has a 12 item list max. But I could be completely and totally wrong. Chime in...